Copyright 2010 by Michael J. Hihn, Hihn Management                                                                             

Email Campaigns:  (list maintenance, templates, mailing)

MailChimp is very professional, easy to use and “forever free” up to 500 subscribers and 3000 emails per month. Their site is stocked with training videos and Internet marketing tips for the less experienced. For larger lists and mailings, our Express Email Marketing is usually a better value.

eCommerce/Marketing

Practical eCommerce is very how-to and not just for online stores. 25-30% of their help can work for any site:  email campaigns, search engines, Their site has a large archive of past webinars and newsletters.  Check the bottom of their home page for blogs and departments.

Website Design

Jennifer Kyrnan (Website Design at About.com) Comprehensive online archive, site-based tutorials, email classes, weekly newsletter.  Much of this is also about content, so it may be helpful even if you’re using our online site builder.

• Email is cheap. No postage.

• Email lists are easy.  Subscribers maintain their own subscriptions,

• Track which emails are opened and which iinks are clicked. Then measure and test different approaches.

Email services do everything except write your copy: simple list maintenance, professional email templates, performance tracking, more.

You can even start free with MailChimp, as described on this page.